Archive for July 2011

My thoughts on the Lighting Industry’s Market Strategy

July 20, 2011

Lighting industry observations: Lighting trends evolve slower than other fashion categories, namely clothing and personal accessories Distributors are not able to properly absorb the amount and frequency of new product introductions The European model of fewer, yet more important markets, is very effective The largest lighting show in the world is Euroluce Held in the [...]


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